The Marketing Accelerator is a boutique, high-impact marketing consultancy. We specialize in cybersecurity, AI, and data - not just as marketers, but as strategists, brand architects, and category creators.
We’re the team founders call to break into crowded markets, nail their narrative, win early customers, and look like a $100M company - pre-revenue. With smart strategy, bold creative, and hands-on execution, we help build not just awareness, but category leadership.
We’ve partnered with innovative companies to craft go-to-market strategies, launch amazing products, and build standout brands that drive growth and impact.
So far, we've had the privilege of helping incredible companies shape their go-to-market strategies, launch their products, and build unforgettable brands.
Application Security
Kubernetes Security
A fractional CMO is a part-time, executive-level marketing leader who provides strategic direction, expertise, and guidance to help businesses grow, without the commitment of a full-time hire.
Providing specialized support to define, position, and launch products, helping startups clarify their product’s value and drive customer engagement without a dedicated internal team.
"Marketing Team as a Service" provides startups with a flexible, expert marketing team - offering the skills and support they need without the commitment of building a full in-house team. Perfect for early growth stages.
From crafting fundraising plans and managing investor outreach to building strong analyst relationships and designing scalable marketing teams, we help businesses secure capital, gain industry recognition, and align operations with revenue goals for sustainable success.
"Working with Karine has been a great opportunity for our pre-round B security company. She has expertly managed and grew (!) our marketing team, built a strong pipeline, and developed strategies that directly support our growth objectives. Her ability to align marketing efforts with both operational needs and board-level expectations has been invaluable."
Partnering for product marketing and campaign strategy supercharged our brand’s visibility and sales pipeline. Messaging was crisp, focused, and perfectly tuned to our audience, leading to significantly increased engagement and results. This is how modern growth should work.
Even at this early stage, the support in pivoting from AppSec Vault to MCP Security has been invaluable. The in-depth brainstorming and strategic positioning have given us clear purpose and confidence as we develop our product narrative and marketing approach. This foundation sets us on a strong path for successful market entry and future growth.
B2A, or Business to AI, represents the recognition that AI systems are becoming crucial intermediaries between businesses and human customers. AI systems are no longer merely tools but act as gatekeepers with their own methods of understanding and prioritizing information. Businesses must now optimize their strategies to be understood and recommended by these AI systems, or risk becoming invisible.
Tech startups need to stand out fast with limited resources. It’s about smart, agile marketing that builds trust, captures attention, and shows real value right from the start. We also understand the unique challenges of marketing innovative technologies, and how to communicate their value to the right audience.
A fractional CMO brings senior-level strategy and execution without the full-time cost, driving growth and building a solid marketing foundation to scale from day one.
We tailor strategies to fit your product, audience, and goals, focusing on high-impact moves that drive results - whether you’re launching, entering new markets, or scaling.
Building the right pipeline starts with understanding your target audience, crafting a compelling message, and selecting the right channels to consistently generate qualified leads, all while nurturing relationships for long-term growth.