Saola

TL;DR

Autonomous Quality for Engineering Teams

Raised $2.5M

Date: 2024

A new way to do software quality

SaolaAI, a new AI-based software quality startup, approached us with the goal of developing their messaging, write their website copy and launch their new website to increase brand awareness, promote their new platform , and engage with new customers. "They’re the strategic partner we needed to set the foundation for growth."

Messaging and Positioning

In developing messaging and positioning, we focused on crafting a clear and compelling story that highlights what makes SaolaAI product unique and valuable. We worked on simplifying complex ideas, aligning the messaging with the target audience's needs, and ensuring it resonated across all channels. The goal was to create a strong foundation that the team could build on to connect with customers and stand out in the market.

GTM Roadmap

Developed comprehensive marketing budget and strategic planning for the startup while managing key revenue initiatives. Led company events and implemented sales enablement programs to drive growth and optimize market presence.​​​​​​​​​​​​​​​​

Web Copy & Development

Leading a complete web copy refresh and website development project . The project focused on creating compelling, conversion-driven messaging and a seamless user experience. From crafting brand-aligned copy to collaborating with developers on responsive design, I ensured the final product not only looked great but is optimized to drive measurable results.

Events Marketing

Events Marketing

"Karine and her team have been game-changing for SaolaAI at this critical early stage. They helped us cut through the noise, define our unique identity in AI software quality, and craft clear messaging and positioning. Their work on our brand and website gave us a professional edge, and their practical go-to-market roadmap is perfectly aligned with our stage and resources—no fluff, just actionable steps."

Arkady Fukzon

CEO and Co-founder, SaolaAI