Reflectiz

TL;DR

Web Exposure Management

Date: 2024

Elevating Web Exposure to New Heights

Reflectiz's Web Threat Exposure Platform leverages Continuous Threat Exposure Management (CTEM) to safeguard businesses while enabling the growth of their online ecosystems. Their cutting-edge, agentless solution requires no installation, offering seamless monitoring and detection of vulnerabilities across 1st, 3rd, and 4th party applications. With comprehensive threat surface visibility, Reflectiz prioritizes and remediates risks and compliance challenges efficiently.

Team Building

In supporting team building, I managed the day-to-day operations to keep things running smoothly and the team aligned. I helped hire new team members, focusing on finding the right people for the right roles, and worked to build a positive, productive vibe across the group. My goal was to set up a team that could tackle challenges head-on and drive growth together.

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Fundraising Support

In my role supporting the startup’s fundraising efforts, I worked closely with the CEO to develop compelling new messaging and positioning that resonated with potential investors. This included crafting innovative angles to differentiate the company in a competitive landscape and creating a polished investor deck that clearly communicated the vision, market opportunity, and growth strategy. These efforts ensured the startup was well-prepared to engage investors and secure the funding needed for its next stage of growth.

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GTM Execution

In executing the GTM plan, I rolled up my sleeves to make things happen - from launching campaigns to managing deliverables across teams. I kept everyone on the same page, tracked progress, and made sure we hit key milestones. Whether it was tweaking messaging, optimizing channels, or jumping into the nitty-gritty, my focus was on driving results and making the strategy come to life.

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