Backslash Security

TL;DR

Application Security

Raised $8.3M

Founded: 2022

The Application Security Distruptor that Is Making Waves

Application Security Distruptor, Backslash Security is a dynamic seed-stage startup, backed by seed funding from top-tier venture capital firms and industry leaders.

Launch Strategy & Execution

Guided the company's transformation from stealth to market leader through comprehensive launch planning and execution. Strategic activities spanned early product positioning and core messaging development to website creation and analyst relations. The coordinated program generated strong industry visibility and engagement, establishing a powerful foundation for continued market momentum.

Product Marketing & Market Engagement

Developed comprehensive product marketing strategy anchored in deep market insight and competitive analysis. Translated complex capabilities into compelling use cases that resonate with enterprise decision-makers. Led strategic event programs including industry panels at BlackHat, targeted webinars, and thought leadership initiatives that strengthened market positioning and drove qualified engagement.

Amplifying Visibility Through Strategic Opportunities

We partnered with Backslash to help them shine on the biggest stages. From webinars to securing panel spots at major conferences, we made sure they were in the spotlight. Our support included:

  • Driving visibility through successful "Call for Papers" submissions, leading to accepted presentations
  • Positioning them in the prestigious RSA Sandbox and other key platforms
  • Hosting webinars that drove meaningful engagement and conversations

‍

Events Marketing

Events Marketing

"Karine came onboard just a month after concluding our seed fundraising. Having a marketing executive join us in the company's early stages significantly enhanced our readiness and execution of the marketing strategy."

Shahar Man

CEO and Co-Founder, Backslash security