Application Security
Raised $8.3M
Founded: 2022
Work credit: Tween ID
Just after securing seed funding from top-tier VCs, Backslash Security - an innovative application security startup - brought us on board to shape their market entry. Working closely with the founding team, we developed and executed their go-to-market strategy from the ground up, setting the foundation for their growth as an AppSec disruptor.
Guided the company's transformation from stealth to market leader through comprehensive launch planning and execution. Strategic activities spanned early product positioning and core messaging development to website creation and analyst relations. The coordinated program generated strong industry visibility and engagement, establishing a powerful foundation for continued market momentum.
Developed comprehensive product marketing strategy anchored in deep market insight and competitive analysis. Translated complex capabilities into compelling use cases that resonate with enterprise decision-makers. Led strategic event programs including industry panels at BlackHat, targeted webinars, and thought leadership initiatives that strengthened market positioning and drove qualified engagement.
.png)
We partnered with Backslash to help them shine on the biggest stages. From webinars to securing panel spots at major conferences, we made sure they were in the spotlight. Our support included:
Shahar Man
CEO and Co-Founder, Backslash security
Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. More information
