After implementing ABM at multiple B2B companies, we've noticed something disturbing:
The more religiously teams follow "ABM best practices," the more likely they are to fail. Why? Because they're optimizing for activities instead of outcomes. We're tired of seeing teams waste resources on fancy tools and complex processes while missing the fundamental shifts that actually move the needle.
That's why we wrote "The No Fluff ABM Playbook" - the guide we wish we had when starting out.
No templates. No theoretical frameworks. Just battle-tested insights from the trenches.
"We’re trying, but it’s not working"
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